According to a report released by Reuters, the senior executives of the game industry have been approached by Netflix with an offer to partner up and create a game service that would run on a subscription-based service. In the past, a “Netflix for games” service has been put forward by Giants such as Google, Apple, and Microsoft, offering unlimited content for a basic fee which is taken on a monthly basis. These Giants are going to face stiff competition, now that Netflix itself is going to enter and venture into the market.
As per the report published, the streaming giant is in search of hiring a senior executive from the gaming industry who could look after the company’s expansion into the gaming market.
The gaming market isn’t totally a new field for Netflix. The streaming platform has in fact played around in the territory by licensing some of its domestic video games (including Stranger Things) to developers. The whole purpose was the creation of tie-in games. Netflix has also produced a lot of “interactive movies” such as the Unbreakable Kimmy Schmidt: Kimmy vs the Reverend and Black Mirror: Bandersnatch.
Netflix had observed the reaction that its audience had for tentative steps that they had taken into the gaming field. Through participation in the above-mentioned games, they were able to record a positive response. According to an executive representing Netflix, “Members also enjoy engaging more directly with stories they love through interactive shows like Bandersnatch and You vs Wild, or games based on Stranger Things, La Casa de Papel [Money Heist] and To All the Boys. So we’re excited to do more with interactive entertainment”.
There is, however, no final words on whether this Subscription-based gaming service would also need them to develop the games. The Company is also not sure whether it would go ahead with the same streaming technology as Google used Stadia (game streaming platform) and some services of Microsoft and Sony.