As the owner of an e-commerce business, you should be ready for the approaching Holiday season. It’s the one time of year when your business can generate up to 40–50% of its annual revenues. The stress and anxiety are evident on the streets, in the stores, and most noticeably on your eCommerce platform.
People want to enjoy this lovely occasion and surprise their families. Many people, however, are unsure of what to get or just lack time to go shopping. You have the chance to satisfy your customers there with your online store.
Everything needs to be simple and accessible for them, from gift suggestions to quick shipping, simple returns, a user-friendly website, etc. These 3 tips will help your e-commerce business bloom for this holiday season.
3 Tips For E-Commerce Businesses For Holiday Season
- Optimize Your Website Speed – Your customer will be happier the faster your website loads. Every second matters, exactly as in the 100-meter race. This is especially true around the holidays when last-minute purchasing, high-stress levels, and extensive window browsing online are common. In particular, for every additional second, you can cut the wait time, and the conversion rate rises by 17%. Amazon has been the standard case study for all matters related to website speed. It’s time to pay attention when the largest e-commerce company in the world claims that for every additional 100 milliseconds of page load time they lose 1% in sales. There are several ways you can go about optimizing your website. The primary culprits are picture size and caching techniques, but it never hurts to have a look at CSS and Javascript file minification as well. The best course of action is to consult an expert if you lack the required expertise because larger, more complex websites will call for different approaches.
- Create A Sense Of Urgency – The psychology study is unequivocal: Loss aversion is twice as potent as profits, whether you call it a scarcity mindset or FOMO. In other words, individuals are more motivated to avoid the sense of missing out than they are to benefit from it.This marketing strategy is frequently used to get customers to act right away rather than later. It could be done by launching limited-time holiday-themed promotions, announcing last-minute flash specials, or limiting the number of things in store.
- Create Holiday Bundles – If you believe creating product bundles is as simple as grouping “a, b, and c” and calling it a day, you would be mistaken. Product bundles are a carefully considered strategy that can be a win-win situation for everyone; they increase sales for you and provide a compelling offer to the customer. Additionally, product bundling works well when combined with other strategies, such as urgency, to motivate customers to act even faster. You now have some fairly strong arguments for why they are worthwhile attempts, especially when you consider the fact that they could help you decrease inventory waste.
It’s time to get going if your company doesn’t already have an eCommerce and marketing strategy in place. You can easily outperform your rivals if you concentrate on improving the total client experience, especially during the holidays. But in order to benefit, you must act right away, gain momentum, and take advantage of a special position.
